This morning, I was twittered, yammered, linkedin, poked, texted and solicited by a politician--all before 9 am. Then, naturally, the bombardment of vmails and emails was there when I walked into the office.
As much as I believe in the power of this new social era, and espouse its benefits and value to clients, at the same time I can't help but wonder if we're prone to adding to the clutter we strive to break through. I was taught early on, when I originally got into advertising, that simple always won over complex--that finding a single inherent piece of drama and brand truth was way more effective than any amount of cleverness, gimmicks, etc. Those principles have served me well over the years. I've succeeded by having a knack for making the complex simple.
So now--in this age of instant communication and ever-present 'on'--I wonder when so much is too much. How many more distractions can a person afford in a day? And are we being responsible by constantly seeking to invent more?
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