A great ad...So

So, yesterday I blasted the A1 campaign. I saw an A1 ad again last night and it convinced me even more--it sucks. It's just a highly produced gimmick...cheap wordplay. Amateurish.

Now, walking to the train after work yesterday, I saw a huge wall-painted ad for Starbucks. Simple text ad reading; "At Starbucks, if you're not happy with your coffee we'll remake it. If still not happy, then you're not at a Starbucks."

Nicely done!

What this ad does is play on an inherent truth--commitment to a good cup of coffee AND the fact Starbucks has built their reputation on good coffee and customer service. That's how Starbucks has ended up on every corner. Instead of resorting to some cheap word play, they played into some inherent drama and used clever words to state a simple, and arguably true, concept. In addition to being a good message, it was written to be enjoyable.

That's good advertising.

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