LAME-O Ads

A1 is running a pun-dependent concept right now called, "A1 makes _____ sing. Each spot goes a very long way to set the gimmick up. To date I've seen one about Meatloaf (the singer), one about Burger King, and another I can't recall (never a good sign). All I remember is how cheesy they are and how much I hate them and how dependent they are on a lame joke with no legs (ad-speak for a one trick ad).

I will admit I thought the Meatloaf reference was a mildly amusing ad but when I began seeing the others I realized it's an attempt at a campaign using that one construct. First, the ads are borrowed interest--trying to take something unrelated to steak sauce and making it work. Borrowed interest is risky and rarely works. Better to leverage the inherent drama of a product and go from there. Second, the ads are highly produced set-ups to deliver that one end line. My reaction, every time, is, "Geesh...wasn't worth the wait."

Matter of fact...they're not even worth writing about.

The end.

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